At the time of engagement Penfolds was utilizing an Ideum multitouch table in their wine demonstrations to vendors, but only as a slideshow that participants could rest their wine glasses on.
Penfolds, a historic high-end Australian wine producer founded in 1844, wanted to find a way to utilize technology to modernize and augment the experience of vendors, visitors to their winery, and customers in-store.
The project goal was to create a modernized sales experience fully utilizing the advantages of a touch screen presentation table.
My role on this project was Senior UX Designer concepting around augmented wine tasting
Sketching then wireframing the experience
- Interaction design for use on a multitouch screen by multiple people concurrently
- Working closely with the developer to bring the visit to life
Paper & pencil, InDesign, Ideum Multitouch Table, Google Slides, Google Docs