Straighter Line
Design and implementation of the marketing website for the launch of a new concept in online, self-paced education.
Objective
An updated marketing website was needed for the launch of a new company to clearly introduce prospective customers to what was a new concept in online education.
The website would be the primary means for generating sales, so clear calls to action were desired. Of equal importance was the need to convey a professional, reputable image to help make users comfortable that this was not a "degree mill."
Process
Working closely with the director of marketing the design concept took shape through a highly iterative process.
Branding developed by a creative agency was reained, but the site itself had to be reworked.
Solution
A design was finalized in Photoshop, then I sliced it up and programmed it in stages while keeping in constant view of stakeholders.
Content was developed in an agile fashion with a focus on organic SEO. The final site was executed using a HTML/CSS/ColdFusion/XML stack.
The homepage has multiple clear calls to action buttons that guide the visitor.
Prominent use of respected partner school logos helps to engender trust.
Purchasing options are clearly articulated and actionable areas called out with a single color.
