Mobile Insight

Design of the marketing website to increase brand image and help generate leads through clear call-to-actions.

Objective

An outdated marketing website needed to be redesigned to better inform prospective clients of the product benefits and generate new leads.

Use of the Wordpress CMS was meant to enable a non-technical marketing team to own the site and make timely updates as needed.



Process

Stakeholder meetings were held to determine a generally agreed upon aethetic course.

A high-quality wordpress template was selected and customized to best accomodate provided content.



Solution

Images of the product various on mobile devices were prominently displayed to clearly demonstrate it is a cross-platform BYOD solution. A key benefit of the product.

CSS was edited to incorporate exisiting branding elements, the website was seeded with content provided by stakeholders and iconography was used to emphasize content.



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