Design of the marketing website to increase brand image and help generate leads through clear call-to-actions.
An outdated marketing website needed to be redesigned to better inform prospective clients of the product benefits and generate new leads.
Use of the Wordpress CMS was meant to enable a non-technical marketing team to own the site and make timely updates as needed.
Stakeholder meetings were held to determine a generally agreed upon aethetic course.
A high-quality wordpress template was selected and customized to best accomodate provided content.
Images of the product various on mobile devices were prominently displayed to clearly demonstrate it is a cross-platform BYOD solution. A key benefit of the product.
CSS was edited to incorporate exisiting branding elements, the website was seeded with content provided by stakeholders and iconography was used to emphasize content.