Denied Clothing

Branding, design and creation of handouts and website for an upstart clothing company geared towards gamers.


In an effort to parlay a successful fan forum into a clothing brand for players of video games a company was created.

The desire was to project a modern, urban look that catered to the confidence of high-skill gamers.


Skateholder feedback was solicited to plan creative direction and logo development began.

Several logo versions were considered, finally deciding on using the recognizable shape of a console controller d-pad as the logo basis and theme moving forward.


Final logo was developed and stylized. Spray paint was used to project an urban grittiness as the marketing collateral was produced.

Handouts for the annual E3 expo were created and a marketing website was designed using Photoshop then executed with a HTML/CSS/Coldfusion/SQL Server stack.

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